One trade per county
Within the hour that thread will have nine comments. Whoever gets named first usually gets the call, and it is almost never the company with the best website. It is the one a neighbor mentioned before anybody else did.
We make sure that name is yours. We watch every group in your county around the clock. We join them with our own accounts and comment with your name while the thread is still one reply deep. You answer the phone. That is the whole arrangement.
Exclusive to you
One company per trade per county. We will not recommend a competitor in the same groups.
First in the thread
We comment with your name while the job is still open.
Twenty conversations, or we keep working
20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
Otomizer console
Hillsborough County, FL · Roofing
Scanning new posts...
Why this channel and not another one
Ask any contractor where their best work comes from and they will say referrals. Then ask what they spend their marketing budget on and it will be ads and lead marketplaces, which is the opposite thing. Referrals win because somebody the buyer trusts said your name out loud.
Neighborhood Facebook groups are where that now happens at scale. A county of a million and a half people has a couple of hundred active local groups, and in every one of them, several times a week, somebody asks who to call. Those threads are referrals with an audience.
The catch is that they are unpredictable and fast. You cannot staff for them and run a crew at the same time. So they get answered by whoever happened to be on their phone, which is usually not you.
One thread, start to finish
A homeowner posts
"Anyone know a good roofer? Need someone out this week."
We comment with your name
We comment from an account that has been in that group for months, naming your company while the thread is still open.
A neighbor agrees
Somebody adds "we used them too". Now it is a consensus rather than a suggestion.
The homeowner messages you
Before any competitor has commented.
Everyone else arrives
Nine more comments. The homeowner has already booked two estimates and stopped reading.
We watch every group in your county, including at 11pm on a Tuesday. First name in the thread, while the job is still open.
What we actually do
There is no dashboard for you to learn and nothing to install. We do the work inside the groups and you get a text when it turns into something.
01
We find the groups
Every local group in your county that homeowners actually use, including the private ones that need an admin to let you in.
02
We get inside them
Using our own aged accounts with real local history. Yours is never involved and you never hand over a login.
03
We watch them all night
Every approved group, around the clock. When someone asks for your trade, we comment while the thread is still open.
04
We put your name in
A written recommendation, usually inside a minute, that answers what the homeowner actually asked about.
What this actually does
Homeowners in your county already ask their neighbors for a name. We make sure that name is yours, in every matching thread, while the job is still open.
Demand you do not create
Neighbors ask in groups they already trust. You are not buying a click or a shared lead. You are the recommendation in a conversation that was going to happen anyway.
Yours alone in that county
One company per trade per county. We will not recommend a competitor in the same groups, at any price. That is the part nobody else can sell you.
Twenty conversations, or we keep working
20 qualified conversations in your first 90 days, or we keep working at no charge until you get them. A qualified conversation means a homeowner who contacted you about real work in your trade.
The comment
We reply in the group with a recommendation that answers what they asked. Your company name, one specific detail, nothing else.
1. Read
Local roofer, wants a free estimate, needs financing, timeline is this week. Real request, not a contractor advertising. Worth answering.
2. Match
Summit Roofing does free estimates and offers financing, so both of the things she asked about get answered directly rather than glossed over.
3. Write
A neighbor voice, one specific detail, no sales language, no links. It has to read like somebody typing on their phone, because that is what it is.
4. Check
No superlatives, no invented claims, no pretending to be a past customer if we were not one.
Looking for a roofing company that does free estimates, is local, and does financing! TIA 🙏
Carol Jensen
Summit Roofing does free estimates and handles the whole insurance side if hail did the damage. They also offer payment plans. Ask for Mike.
Otomizer is drafting this now
An example, using a made-up company name. Real comments name your business and reference what you actually offer.
Exclusivity
If you take roofing in your county, we will not take another roofer there. Not at a higher price, not next quarter, not quietly. When one of your competitors asks, we tell them it is gone and offer them the county next door.
This is also why we cannot sell this cheaply. We are turning down every other company in your trade in your market for as long as you stay.
Selective intake
We cannot take every company that applies.
Exclusivity
One company per trade per county. Signing a second roofer in the same county would put two of our clients in the same thread.
Capacity
Coverage runs on our own aged Facebook accounts, one county at a time. That capacity does not scale by turning a dial.
Fit
We only take companies that can call a homeowner back within the hour. If you cannot, this channel works against you, and we will decline.
Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work.
Committed markets include Florida, Texas, Arizona, Southern California. One company per trade per county, for as long as they remain a client.
What it looks like in practice
One job, replayed
Looking for a roofing company that does free estimates, is local, and does financing! TIA 🙏
Tuesday, 9:14pm
A homeowner posts in a group of 14,000 neighbors
She is not searching Google. She is asking the people on her street, at the time of night when contractors are not looking.
A composite of how these threads run, with a made-up company name. We would rather show you the mechanism than invent a testimonial.
The arithmetic
Every assumption is on screen and adjustable. If the numbers do not work for your county and your job value, we would genuinely rather you found that out here than three months in.
Choose a county to see the arithmetic.
The maths of a shared lead
Shared lead marketplace
10 leads, split 4 ways, at a 45% win rate on the ones you're first to reach
Otomizer Local
A representative month for the minimum territory we sell. Nobody else in your trade is in your county.
What doubling your volume costs
10 leads → 20 leads
$1,750 → $3,500
Marketplace spend scales directly with volume.
Any volume this county produces
$1,200 → $1,200
Flat fee. A busier month costs the same as a quiet one.
Marketplace pricing varies by trade and market. $175 is a mid-range figure for home services. Put your own numbers in the sliders if yours are different.
Your first month
Anyone promising leads on day one is either lying or joining public groups that anyone could join. The private groups are the valuable ones and they have admins who take their time.
Week 1
We map your county
Somebody sits down and finds every local group that matters in your county: the subdivision groups, the town pages, the recommendation groups, the buy and sell groups. You get the list.
Week 1 to 2
We join them
Join requests go out from accounts that already have local history. Private groups have approval queues and admin questions, which is exactly why most of your competitors are not in them.
Week 2
We learn your business
A 30 minute call on what you actually do, what you will not do, your service area edges, financing, warranty, and how you want to be described. This is what makes the comments sound like a real recommendation.
Week 3 onward
Monitoring runs
Around the clock, every approved group. You get a text with a link when someone responds, and everything is logged in your dashboard against the original thread.
What you get
A text the moment somebody bites
Not a daily digest. A message with the homeowner, what they asked for, and a link to the thread so you can read it before you call.
A dashboard that shows the receipts
Every request we found and every comment we posted, each linked to the original post. You can check our work at any time, and clients do.
A named person, not a ticket queue
One account manager who knows your county and your business. You have their number.
A weekly summary you can actually read
What came up in your county last week, what we replied to, and anything we noticed. Under a minute to read.
Read this bit properly
We turn down more enquiries than we take, because a recommendation that reaches a voicemail box actively damages you in that group. The homeowner comes back to the thread and says nobody called. Everybody reads it.
If any of those describe you today, fix the phone process first. It will make everything else you spend money on work better, and you can come back to us afterwards.
Pricing
The price is the price and it is on the page, because you should not have to sit through a call to find out whether you can afford this.
Local
We watch your county and recommend you in every matching thread.
$1,200 /mo
plus $1,500 one-time setup
Best for: A single-location business that can answer the phone and get to an estimate quickly.
Apply for your territoryLocal + Presence
Everything in Local, plus we post daily and cover a second county.
$1,997 /mo
plus $1,500 one-time setup
Best for: A multi-crew operation that wants presence in the groups, not just replies.
Apply for your territory20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
Three months to start, then month to month. The setup fee covers group discovery and account warming, which is real work done in the first two weeks, so it is not refundable once we start.
Questions you are probably about to ask
No, and the distinction matters to us. We post a recommendation naming your company in threads where somebody has asked for a recommendation. We do not claim to be a past customer, we do not invent a job we did for someone, and we do not write reviews on your Google profile. If a homeowner asks us directly how we know you, we tell them the truth.
Not at all. You never give us a password, install anything, or connect a profile. We use our own accounts, which have real history in local groups, because that is the only way to get into private neighborhood groups and stay in them. Whatever happens on our side, your business page is untouched.
They sell the same lead to four contractors and you race to call first. Here, nobody else in your trade is in your county at all. The homeowner asked their neighbors rather than filling in a form, so they arrive warm rather than annoyed at the fourth call they have had that morning.
Group admins remove accounts that spam, so we do not spam. We comment when somebody asks for a recommendation and stay quiet otherwise. We also run many accounts across many groups, so losing one does not take your coverage down. This is our operational risk to manage, not yours.
If we are seriously considering your application, we hand-check demand in your county before making an offer. If the volume is too thin to justify coverage, we decline rather than sell you something that will not work.
20 qualified conversations in your first 90 days, or we keep working at no charge until you get them. A qualified conversation means a homeowner who contacted you about real work in your trade. Not a click, not an impression, not a form fill.
Group joining takes roughly a week to ten days, because private groups have admin approval queues we cannot rush. Monitoring starts as approvals come in, so you usually see the first conversations somewhere in week two or three.
No. It takes two to three weeks just to get into the groups, so a one-month trial would mostly measure our onboarding. The commitment is three months, then month to month. If you want something you can switch on today, use our software instead and run it yourself.
By trade
The posts, the timing and the seasonality are different for every trade. Each of these goes into what homeowners actually write and how we handle it.
Roofing
Average job $12,400
For roofers
HVAC
Average job $8,500
For HVAC companies
Plumbing
Average job $4,200
For plumbers
Electrical
Average job $3,800
For electricians
Kitchen & Bath Remodeling
Average job $28,000
For remodelers
Solar
Average job $22,000
For solar installers
Water & Fire Restoration
Average job $15,000
For restoration companies
Pest Control
Average job $650
For pest control companies
We reply either way, usually within a week. Most applications are declined. Applying does not reserve a territory.
Apply for your territoryPrefer to run this yourself? Our software does the same thing on your own account.
