One solar company per county
Homeowners compare installers with their neighbors long before they fill in a form. We put you in that comparison, honestly.
One solar install pays for a year and a half of exclusive coverage in your county.
Selective intake
We cannot take every company that applies.
Exclusivity
One company per trade per county. Signing a second roofer in the same county would put two of our clients in the same thread.
Capacity
Coverage runs on our own aged Facebook accounts, one county at a time. That capacity does not scale by turning a dial.
Fit
We only take companies that can call a homeowner back within the hour. If you cannot, this channel works against you, and we will decline.
Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work.
Committed markets include Florida, Texas, Arizona, Southern California. One company per trade per county, for as long as they remain a client.
Why solar installers in particular
Solar has a trust problem, and Facebook groups are where homeowners go to solve it. Years of aggressive door-knocking and call centre selling have left most people deeply sceptical of any solar company that contacts them first. So they invert the process: they ask the group who actually installed panels, whether the production matched the promise, and whether the company was still reachable a year later.
That makes local groups almost the only channel where a solar company can start a conversation from a position of credibility rather than suspicion. The requests are lower in volume than the service trades, but they are the highest-intent solar conversations available anywhere, because the homeowner initiated them and a neighbor is vouching for the answer.
What homeowners actually write
They do not all convert the same way, and they do not all need the same reply. Knowing which is which is most of the job.
01
The production check
Homeowners asking whether neighbors actually see the savings they were quoted. Answering with real local production figures rather than a pitch establishes you immediately.
02
The door-knocker rebound
Someone was pitched at their door and wants to know if the company is legitimate. Being the calm local alternative in that thread converts unusually well.
03
The bill spike
Posted after a summer utility bill or an announced rate increase. Time-bound motivation and a clear financial trigger.
04
The roof-first question
Homeowners who know the roof needs attention before panels go on. If you coordinate with roofers, or do both, that answer wins the thread outright.
The threads themselves
Each of these is a pattern we see repeatedly in solar threads. Company names are invented.
Thinking about solar. Genuinely want to know from people who have it: are you actually seeing the savings they promised or was it oversold?
Denise Alvarez
Silverline Solar quotes conservatively around here, and more than one homeowner has come in slightly above their original estimate after installation.
Posted by Otomizer on your behalf
Guy knocked on our door tonight pushing a solar deal that expires tomorrow. Is this company real or should I run?
Marcus Ellery
Anything expiring tomorrow is a sales tactic. Silverline Solar is local, will not pressure you, and consistently comes back as the clearest of three bids people get.
Posted by Otomizer on your behalf
Roof is about 15 years old. Does it make sense to do solar now or replace the roof first? Do any companies handle both?
Todd Weaver
Silverline Solar coordinates directly with roofers so panels go on right after a reroof, which saves paying twice for removal and reinstall.
Posted by Otomizer on your behalf
Timing
Solar threads stay open for days and attract long comment chains, including sceptics. That means the position of your comment matters less than its quality, but being early still decides which company the thread ends up being about. We answer within seconds and then stay in the thread, because these conversations get follow-up questions and a company that disappears after one comment loses the credibility it just earned.
Seasonality
Utility rate announcements move solar demand more than weather does, and they are scheduled events we can watch for in your market. Federal and state incentive deadlines produce hard surges in the eight weeks beforehand. Summer bill shock reliably lifts volume from July through September. Winter is the quietest stretch and the right time to be working the pipeline you built.
The arithmetic
Every assumption is visible and adjustable. If it does not clear the bar, we would rather you knew now.
Choose a county to see the arithmetic.
Before you enquire
You need to be able to talk about production honestly, including when solar is a poor fit for a particular roof. These threads are full of sceptical neighbors, and an overpromise gets corrected publicly within the hour.
We would rather turn you down than take a fee for coverage you cannot convert. If the fit is wrong today, tell us what your constraints are and we will say honestly whether it is worth revisiting in six months.
Our guarantee: 20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
Solar questions
Solar is the lowest volume trade we cover, at roughly 35 to 60 requests a month in a metro county of about 1.5 million people. The offsetting factor is ticket size and intent: these homeowners raised the topic themselves and are asking neighbors, not responding to an ad.
By not selling. Our comments answer the question that was actually asked, name your company as a local installer someone had a good experience with, and stop there. Anything that reads like a pitch gets called out by other commenters and damages you.
Purchased solar leads are typically resold to several installers and often generated by a form the homeowner barely remembers filling in. These are unsold, unshared, and initiated by the homeowner in public. The volume is lower and the conversion rate is not comparable.
Federal and state incentive deadlines produce a sharp lift in the roughly eight weeks beforehand, frequently the busiest period of the year. We know the deadlines in your state and increase coverage into them so you are not staffing for average volume during a peak.
By county
These are the metro counties with pages of their own. If yours is not listed, apply directly and tell us your county.
Arkansas
California
Connecticut
Delaware
District of Columbia
Florida
Hawaii
Idaho
Iowa
Kentucky
Louisiana
Missouri
Nebraska
New Hampshire
New Mexico
New York
North Carolina
Oregon
Pennsylvania
Rhode Island
South Carolina
Texas
Virginia
We cannot take every company that applies. We reply either way, usually within a week. Most applications are declined. Applying does not reserve anything.
Apply now