Dallas County has around 2,656,028 residents in roughly 1.0M households, spread across an estimated 1160+ local Facebook groups. We expect somewhere between 620 and 940 homeowners a month to ask those groups for plumbers.
We join the groups, watch them around the clock, and post a recommendation naming your company when one of those requests goes up. One plumbing company in this county. If it is you, it is nobody else.
Estimated from this county's household count and the request rates we see across the counties we already monitor. We hand-verify the exact numbers for your county and send them to you within 24 hours, before you pay anything.
Selective intake
We cannot take every company that applies.
Exclusivity
One company per trade per county. Signing a second roofer in the same county would put two of our clients in the same thread.
Capacity
Coverage runs on our own aged Facebook accounts, one county at a time. That capacity does not scale by turning a dial.
Fit
We only take companies that can call a homeowner back within the hour. If you cannot, this channel works against you, and we will decline.
Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
If plumbing in Dallas County is already committed, you are applying for the next opening there.
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work.
Committed markets include Florida, Texas, Arizona, Southern California. One company per trade per county, for as long as they remain a client.
Dallas County
These figures come from the county's Census household count and the request rates we see for plumbers elsewhere. They are estimates, and we verify the real numbers by hand before you commit to anything.
620 to 940
plumbing requests a month
1160+
local groups we would join
3.2M
combined group membership
3 months
one $4,200 job covers
Coverage
We do not publish specific group names before you are a client, because that list is the work we get paid for and it changes constantly. Here is the mix we expect, and you get the actual named list in your verification email.
Apply for DallasNeighborhood and subdivision groups
~394
The private groups tied to a specific development or street grid. Highest trust, hardest to get into, and the ones most competitors never reach.
Town and city pages
~244
Large public groups covering a whole municipality. High volume, high visibility, and where most storm and outage discussion concentrates.
Recommendation and referral groups
~209
Groups that exist purely for asking who to hire. Almost every post is a buying signal, which makes these the densest source of work in the county.
Buy, sell and trade groups
~162
Nominally for selling furniture, but service requests appear constantly because membership is enormous and local.
Parenting and community groups
~151
Family and community groups where home service questions come up alongside everything else. Strong response rates because members reply to each other readily.
The requests
These are the patterns we watch for, with the reply we would post under each one. Names are invented, the phrasing is not.
Water heater is leaking all over the garage floor. Need a reliable plumber who can replace it today or tomorrow. Recommendations?
Pete Malinowski
Trueline Plumbing does same-day water heater swaps with a flat quote up front, no surprise charges at the end.
Posted by Otomizer on your behalf
Got quoted $5,800 to repipe a 1,400 sq ft house. Is that in the ballpark or am I getting worked over?
Laura Fitzgerald
That is on the high side for that size. Trueline walks you through the whole scope before quoting a repipe. Worth getting a second number from them.
Posted by Otomizer on your behalf
Sewage smell in the yard and the downstairs toilet keeps backing up. Who do you trust for sewer line work?
Dave Petrosky
Trueline camera scopes the line before quoting anything, which not everyone does. They found and fixed a root intrusion for a neighbor without digging up the whole yard.
Posted by Otomizer on your behalf
Timing
Plumbing emergencies are decided in minutes. Water is actively causing damage while the homeowner types, so they call the first number they get and stop reading the thread. There is no second place. Even on non-urgent posts like water heaters, the first two recommendations get the calls, because a homeowner reading eleven comments simply picks the ones near the top with agreement underneath them.
Seasonality
The first hard freeze is the plumbing equivalent of a hailstorm, and burst pipe posts arrive in a wave over about 48 hours. Spring brings sewer and drain work as ground saturates, and the weeks around major holidays reliably produce disposal and drain backups. We staff for the freeze events specifically, because that is when a single week can carry a quarter.
Dallas questions
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work. If plumbing in Dallas is already committed, you are applying for the next opening there, not an immediate slot. Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
They are modelled, not counted. We take the Census household count for Dallas County and apply the group density and plumbing request rates we observe in the counties we already run. We then verify the real figures for this county and emails them to you within 24 hours, before you pay anything.
$1,200 a month plus a $ 1,500 one-time setup fee, on a three month initial term. At a $4,200 average job, one job covers roughly 3 months of coverage. 20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
Plumbing runs high because the failure modes are common. In a metro county of about 1.5 million people we typically see 180 to 280 requests a month across local groups. Water heaters and drain issues make up the largest share, with repipes and sewer work forming the high-ticket tail.
It works on volume rather than ticket size. At an average job around four thousand dollars, four jobs a month covers the programme, and the request volume in most metro counties supports considerably more than that. Emergency plumbing customers also return, which compounds over a year.
One plumbing company per county. We reply either way, usually within a week. Most applications are declined.
Apply for Dallas