Marion County has around 428,905 residents in roughly 168k households, spread across an estimated 190+ local Facebook groups. We expect somewhere between 80 and 125 homeowners a month to ask those groups for HVAC companies.
We join the groups, watch them around the clock, and post a recommendation naming your company when one of those requests goes up. One hvac company in this county. If it is you, it is nobody else.
Estimated from this county's household count and the request rates we see across the counties we already monitor. We hand-verify the exact numbers for your county and send them to you within 24 hours, before you pay anything.
Selective intake
We cannot take every company that applies.
Exclusivity
One company per trade per county. Signing a second roofer in the same county would put two of our clients in the same thread.
Capacity
Coverage runs on our own aged Facebook accounts, one county at a time. That capacity does not scale by turning a dial.
Fit
We only take companies that can call a homeowner back within the hour. If you cannot, this channel works against you, and we will decline.
Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
If hvac in Marion County is already committed, you are applying for the next opening there.
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work.
Committed markets include Florida, Texas, Arizona, Southern California. One company per trade per county, for as long as they remain a client.
Marion County
These figures come from the county's Census household count and the request rates we see for HVAC companies elsewhere. They are estimates, and we verify the real numbers by hand before you commit to anything.
80 to 125
hvac requests a month
190+
local groups we would join
530k
combined group membership
7 months
one $8,500 job covers
Coverage
We do not publish specific group names before you are a client, because that list is the work we get paid for and it changes constantly. Here is the mix we expect, and you get the actual named list in your verification email.
Apply for MarionNeighborhood and subdivision groups
~65
The private groups tied to a specific development or street grid. Highest trust, hardest to get into, and the ones most competitors never reach.
Town and city pages
~40
Large public groups covering a whole municipality. High volume, high visibility, and where most storm and outage discussion concentrates.
Recommendation and referral groups
~34
Groups that exist purely for asking who to hire. Almost every post is a buying signal, which makes these the densest source of work in the county.
Buy, sell and trade groups
~26
Nominally for selling furniture, but service requests appear constantly because membership is enormous and local.
Parenting and community groups
~25
Family and community groups where home service questions come up alongside everything else. Strong response rates because members reply to each other readily.
The requests
These are the patterns we watch for, with the reply we would post under each one. Names are invented, the phrasing is not.
AC just died and it is 108 outside. Two kids in the house. Who can actually come out today? Not looking for a big chain.
Wendy Castillo
Call Desert Air. They run after-hours calls in summer and got a family running again the same night during a July heat wave. Family owned, no upsell nonsense.
Posted by Otomizer on your behalf
I need to replace my 4 ton unit. Got one quote at $14k which feels high. Who did yours and were you happy?
Frank Delgado
Desert Air quoted noticeably under that for a 4 ton and does not try to sell you a system twice the size you need. Worth getting them out for a second number.
Posted by Otomizer on your behalf
Had a company tell me my compressor is shot and I need a whole new system. Would like an honest second opinion before I spend that.
Nina Castellano
Desert Air will give you a genuinely honest second look. They caught a bad compressor diagnosis before, turned out to be a capacitor.
Posted by Otomizer on your behalf
Timing
On an emergency post in July, the difference between commenting in two minutes and commenting in two hours is the difference between the job and nothing. The homeowner has already called two of the earlier names by the time a slow reply appears. Our team runs overnight and through weekends specifically because that is when systems fail and when your competitors are not watching.
Seasonality
The first genuinely hot week of the year and the first hard freeze are the two biggest days on the HVAC calendar, and they produce a wall of posts within hours. We watch the forecast in your county and warn you a few days ahead. Shoulder seasons shift toward maintenance plans and replacement research, which is the right time to be capturing the five-figure tickets that install in spring.
Marion questions
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work. If hvac in Marion is already committed, you are applying for the next opening there, not an immediate slot. Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
They are modelled, not counted. We take the Census household count for Marion County and apply the group density and hvac request rates we observe in the counties we already run. We then verify the real figures for this county and emails them to you within 24 hours, before you pay anything.
$1,200 a month plus a $ 1,500 one-time setup fee, on a three month initial term. At a $8,500 average job, one job covers roughly 7 months of coverage. 20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
HVAC is the highest volume trade we track. A metro county of about 1.5 million people generates roughly 145 to 220 requests a month across local groups. Summer and the first freeze produce sharp spikes well above that average, and under an exclusive territory every one of them is yours.
The mix runs about two thirds service and repair, one third replacement research. The service calls are lower ticket but they feed maintenance plans and future system sales. The replacement posts are where the five-figure jobs come from, and those homeowners are actively comparing two or three companies.
Nearby
One hvac company per county. We reply either way, usually within a week. Most applications are declined.
Apply for Marion