Macomb County has around 886,175 residents in roughly 348k households, spread across an estimated 390+ local Facebook groups. We expect somewhere between 60 and 95 homeowners a month to ask those groups for restoration companies.
We join the groups, watch them around the clock, and post a recommendation naming your company when one of those requests goes up. One water & fire restoration company in this county. If it is you, it is nobody else.
Estimated from this county's household count and the request rates we see across the counties we already monitor. We hand-verify the exact numbers for your county and send them to you within 24 hours, before you pay anything.
Selective intake
We cannot take every company that applies.
Exclusivity
One company per trade per county. Signing a second roofer in the same county would put two of our clients in the same thread.
Capacity
Coverage runs on our own aged Facebook accounts, one county at a time. That capacity does not scale by turning a dial.
Fit
We only take companies that can call a homeowner back within the hour. If you cannot, this channel works against you, and we will decline.
Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
If water & fire restoration in Macomb County is already committed, you are applying for the next opening there.
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work.
Committed markets include Florida, Texas, Arizona, Southern California. One company per trade per county, for as long as they remain a client.
Macomb County
These figures come from the county's Census household count and the request rates we see for restoration companies elsewhere. They are estimates, and we verify the real numbers by hand before you commit to anything.
60 to 95
water & fire restoration requests a month
390+
local groups we would join
1.1M
combined group membership
12 months
one $15,000 job covers
Coverage
We do not publish specific group names before you are a client, because that list is the work we get paid for and it changes constantly. Here is the mix we expect, and you get the actual named list in your verification email.
Apply for MacombNeighborhood and subdivision groups
~133
The private groups tied to a specific development or street grid. Highest trust, hardest to get into, and the ones most competitors never reach.
Town and city pages
~82
Large public groups covering a whole municipality. High volume, high visibility, and where most storm and outage discussion concentrates.
Recommendation and referral groups
~70
Groups that exist purely for asking who to hire. Almost every post is a buying signal, which makes these the densest source of work in the county.
Buy, sell and trade groups
~54
Nominally for selling furniture, but service requests appear constantly because membership is enormous and local.
Parenting and community groups
~51
Family and community groups where home service questions come up alongside everything else. Strong response rates because members reply to each other readily.
The requests
These are the patterns we watch for, with the reply we would post under each one. Names are invented, the phrasing is not.
Pipe burst upstairs and there is water coming through the kitchen ceiling. I have shut the main off. Who do I call at this hour???
Alan Whitcombe
Call Northline Restoration, they run 24 hour dispatch. They get to a burst pipe within the hour and start extraction immediately.
Posted by Otomizer on your behalf
Water heater let go in the basement over the weekend. Need a restoration company that actually works with insurance and does the documentation right.
Karen Dietrich
Northline handles carrier billing directly and their moisture logs are what get claims approved without an argument.
Posted by Otomizer on your behalf
Pulled up carpet in the spare room and found mould underneath. Selling in two months. Who does testing and remediation properly?
Frank Whitmore
Northline tests first and gives a written scope before doing anything. That paperwork is what makes a sale disclosure straightforward.
Posted by Otomizer on your behalf
Timing
This is the trade where our response time is not a marketing claim, it is the whole product. We watch the groups in your county overnight, because burst pipes and appliance failures do not respect business hours. A restoration post at two in the morning that gets a helpful reply at two-oh-two is a job. The same post answered at nine is somebody else's job.
Seasonality
Hard freezes produce the largest single-event volume of the year, with burst pipe posts arriving in a concentrated wave over about two days. Regional flooding does the same on a longer tail. Appliance failures and water heater floods run steadily year round and are the baseline that keeps the programme worthwhile between events.
Macomb questions
Applying is not a purchase and it does not reserve anything. We decline most applications, usually because the trade in that county is already committed or the company cannot get back to a homeowner fast enough for this to work. If water & fire restoration in Macomb is already committed, you are applying for the next opening there, not an immediate slot. Most large metros in Florida, Texas, Arizona and Southern California are already committed. In those markets you are applying for the next opening, and we do not put a date on that.
They are modelled, not counted. We take the Census household count for Macomb County and apply the group density and water & fire restoration request rates we observe in the counties we already run. We then verify the real figures for this county and emails them to you within 24 hours, before you pay anything.
$1,200 a month plus a $ 1,500 one-time setup fee, on a three month initial term. At a $15,000 average job, one job covers roughly 12 months of coverage. 20 qualified conversations in your first 90 days, or we keep working at no charge until you get them.
Baseline volume runs roughly 45 to 70 requests a month in a metro county of about 1.5 million people, driven by appliance failures and plumbing floods. Freeze events and regional flooding produce short bursts several times that, concentrated into a day or two.
Our target is under sixty seconds and our median sits well inside that during monitored hours, which for restoration clients means around the clock. We treat active-water posts as a separate priority queue ahead of everything else in your county.
One water & fire restoration company per county. We reply either way, usually within a week. Most applications are declined.
Apply for Macomb